“I love what I do as a web designer/business strategist. Working one-on-one with clients by helping them create a strategy for their business and identifying their goals. We then work together to set up a plan to make those goals a reality. On the creative side, I love putting everything in the right place so the design flows and the message is clear. Combining strategy, creativity, and the tech tools to drive success is my mission.”
As a graphic designer, I’ve worked in NYC and Boston for large corporations and boutique studios. I worked with major magazines such as Cosmopolitan, Esquire and Travel & Leisure and companies like Metropolitan Life Insurance, Equitable Life Assurance (now AXA) and New York Presbyterian Hospital. Some big names for sure that I learned a lot from in my career.
When I turned my skills towards web design I thought all I had to do was to offer great design. That might have worked but I cared too much about what people were putting on their websites or I should say not putting on their websites. It seemed that no one had any idea of what they should do with their site. I was not happy with just making these sites look good, I knew there was so much that a website can do for a business if it is filled with the right messaging and content that is targeted to the right people. I love working one-to-one with my clients, learning about their businesses and helping them to define what they do, how they do it and who they do it for. This is part of the information I use when helping them create their business strategy.
I’ve learned from my web design experience how important it is for businesses to have a plan, a strategy of where they want to take their businesses and what goals they want to reach. This is the information that I use to create a website and a strategic digital marketing plan to help my clients achieve those goals.
Working with clients and helping them get the best for their business and doing the design for their website is where my passion lays. On the tech side, Mindy Iannelli is amazing, it seems that she can do anything on the tech side! Together we shine!
Mindy’s background in database development, ﬁnance and as a virtual assistant enables her to create solutions that account for all areas of the client’s business. After taking time off to raise her son and daughter, Mindy went back to school to learn website design and development.
Most of Mindy’s work is done behind the scenes, but this back-end work is critical to ensuring the client’s website delivers an experience that builds a stronger connection between the brand and its audience.
She loves coding, but loves helping small and midsize businesses enhance their website with the right options and maintain their online presence even more. The success of Mindy’s clients in terms of both revenue and brand reputation is the most rewarding part of her job.
“Everyone can use a coach, mentor, consultant or advisor – even if you are one yourself! As someone who assists small businesses and creative entrepreneurs day-in and day-out with brainstorming and making small impactful changes for their businesses I find myself missing out on those things for myself. Susan assisted me PERFECTLY with an audit of my site, and provided me with quick actionable items that helped me to get unstuck and finish what I needed for launching my next program. I recommend you connect with her!”